PHILADELPHIA – Typhoon Haiyan, one ###### the largest storms ever recorded, ###### the Philippines on Nov. 7, ###### thousands and displacing more than ###### people from their homes. The ###### toll is not yet known, ###### and roads are far from ######, and aid has been slow ###### reach stranded, isolated victims.

Could this be an opportunity for the "new philanthropy" as some call it? A chance for young people to give to charity in their own way? A moment in particular for the millennial generation, those who were born after 1982, to take leadership?

Digital ###### has changed the face of ######, for both aid groups who ###### for money, and donors who ###### aid groups the money that ###### put to work helping people. ###### and more, donation is digital: ###### messaging, Facebook, websites.]]>
The Web is ready to ###### donations. Google "Philippines" and "aid," ###### about a dozen aid organization ######, from the International Rescue Committee ###### Doctors Without Borders, are posted ###### and to the right of ###### search results.]]>
Close To One-Click Giving If you've visited Facebook this ######, you've seen a page-top banner ###### reads "Emergency Relief Donation" and "###### donation to the American Red ###### will help those affected by ###### typhoon in the Philippines." Facebook ###### the Red Cross continued the ###### through Friday.

Apple even has ###### a way to donate via ###### iTunes store.

That makes it ###### and easy to give. "It's ###### the closest you can come," ###### Derrick Feldmann, CEO of Achieve ######, an Indianapolis-based adviser group for ######, "to one-click giving."

Which, you'd ######, makes it ideal for mobile, ######, multiscreening millennials.]]>
Millennials surprised a ###### of people during the Haiti ###### of January 2010, and again ###### the Japanese tsunami disaster of ###### 2011. Large numbers responded to ###### call for aid, via social ###### and communications tools that are ###### nature to folks born since ######. Thanks in part to high-profile ###### by celebs such as will.i.am, ###### Penn and Shakira, 73 percent ###### all donors to Haiti relief ###### younger than 50, according to ###### Pew survey.

Haiti, says Feldmann, "###### an example of a successful ###### because the media helped bring ###### catastrophe alive. You had an ###### connection between a generation already ###### and that media combo."]]>
"Impulse Philanthropists"

Can the suffering in the Philippines be brought alive in much the same way? Both emotional and sophisticated, millennials ###### what Feldmann calls "impulse philanthropists": "###### see something on TV, the ######, their mobile device, and they ###### to text some money. They're ###### by images and by emotions."

###### added, "On the sophisticated side, ###### know exactly what digital tools ###### use, to find out more ###### the cause and 'where my ###### is going,' and then make ###### donation."

The 2012 Millennial Impact ###### asked 6,522 people ages 20 ###### 35 about their giving patterns. ###### said they had donated to ###### charitable cause in the last ######, 63 percent said they had ######, and 70 percent said they'd ###### friends to give. Not bad ###### a generation often portrayed as ###### and out of touch.]]>
Although they ###### pollsters they would prefer to ###### locally, actual data suggest millennials ###### to many international causes. Part ###### this is that YouTube, Facebook, ###### and other social media are ######. Human suffering is universal, and ###### media can bring it very ######. The walls between cultures have ###### in terms of giving.

Bringing The Crisis Alive

"The ###### for aid groups," says Aaron ######, senior researcher for the Pew ###### Center's Internet Project, "is to ###### the issue visible and make ###### easy to donate."]]>
To echo the title ###### yet another Pew study, mobile ###### the needle, social is the ######. "We now experience information within ###### network, either of people we ###### to or of the Web," ###### says. "We expect it to ###### instant. We expect to see ######, not just read about it."

###### most of the time, we ###### see and experience events as ###### happen.]]>
As ###### Thursday, the Red Cross had ###### it had collected $11 million ###### donations and pledges for its ###### relief fund. So far, says ######, "anecdotally, we're not finding that ###### relief is anywhere as ubiquitous ###### Haiti was, but it's early ######."

Much depends on whether relief ###### can bring the crisis alive - and whether millennials, and the ###### of the mobile, social world, ######.]]>