PHILADELPHIA – Typhoon Haiyan, one ###### the largest storms ever recorded, ###### the Philippines Nov. 7, killing ###### and displacing more than 600,000. ###### full toll is not yet ######, communications and access routes are ###### from restored, and aid has ###### slow to reach stranded, isolated ######.

Could this be an opportunity for what some call the "new philanthropy"? A moment in particular for the millennial generation (born after 1982) to take leadership?

Digital has changed the face ###### philanthropy - for both aid ###### (which craft the call) and ###### (who hear it and act). ###### and more, donation is digital: ###### messaging, Facebook, websites.]]>
###### Web is primed.]]>
If you've visited Facebook this ######, you've seen a page-top banner ###### reads "Emergency Relief Donation" and "###### donation to the American Red ###### will help those affected by ###### typhoon in the Philippines." Click. ###### and the Red Cross continued ###### partnership through Friday.

Apple even ###### created a way to donate ###### the iTunes store.

That makes ###### quick and easy to give.]]>
######, you'd think, makes it ideal ###### mobile, smart-phoning, multi-screening millennials. Digital ###### has steadily increased in popularity: ###### Pew Research Center survey found ###### as of 2011, people under ###### were just as likely to ###### digitally as by other means.

###### surprised a lot of people ###### the Haiti earthquake of January ######, and again during the Japanese ###### disaster of March 2011. Large ###### responded to the call for ######, via social media and communications ###### that are second nature to ###### born since 1982. Thanks in ###### to high-profile appeals by celebs ###### as will.i.am, Sean Penn, and ######, 73 percent of all donors ###### Haiti relief were younger than ######, according to a Pew survey.]]>
Can the suffering in the Philippines be brought alive like that?

Both emotional and ######, millennials are what Feldmann calls "###### philanthropists": "They see something on ######, the Web, their mobile device, ###### they decide to text some ######. They're fueled by images and ###### emotions.

"On the sophisticated side, ###### know exactly what digital tools ###### use, to find out more ###### the cause and 'where my ###### is going,' and then make ###### donation."

The 2012 Millennial Impact ######, conducted by Achieve and by ######, Grossnickle & Associates, asked 6,522 ###### ages 20 to 35 about ###### giving patterns.]]>
Although they tell ###### they would prefer to give ######, actual data suggest millennials give ###### many international causes. Part of ###### is that YouTube, Facebook, Twitter, ###### other social media are global. ###### suffering is universal, and social ###### can bring it very close.]]>
"The ###### for aid groups," says Aaron ######, senior researcher for the Pew ###### Center's Internet Project, "is to ###### the issue visible and make ###### easy to donate." Millennials, he ######, use two main filters for ###### philanthropic decisions: "big, vivid images ###### calls to action on TV - and their network of friends."

###### echo the title of yet ###### Pew study, mobile is the ######, social is the thread. "We ###### experience information within a network, ###### of people we listen to ###### of the Web," Smith says. "###### expect it to be instant.]]>
And ###### of the time, we can.

######, at PBS fund drives or ###### telethon for muscular dystrophy, those ###### of operators are waiting for ###### call. But phones, even websites, ###### _ slow.

As of Thursday, ###### Red Cross had reported it ###### collected $11 million in donations ###### pledges in its Philippines relief ######. So far, says Smith, "anecdotally, ###### not finding that Philippines relief ###### anywhere as ubiquitous as Haiti ######, but it's early yet." Much ###### on whether relief groups can ###### the crisis alive - and ###### millennials, and the rest of ###### mobile, social world, respond.]]>