The Marketing Case Study Report

The final stage of the process is the marketing case study. The final study will include all of the information, as well as detailing the process. It will also describe the results, conclusions, and any recommendations. It must have all the information needed, so that the reader can understand the case study.

As with all case studies, it must be easy to read. You don't want to use info that is too technical, otherwise you could potentially overwhelm your reader. So make sure it is written in plain English, with scientific and technical terms kept to a minimum.

Using Your Case Study

Once you have your finished case study, you have many opportunities to get that case study in front of potential customers. Here is a list of the ways you can use your case study to help your company's marketing efforts.

• Have a page on your website that is dedicated to case studies. The page should have a catchy name and list all of the company's case studies, beginning with the most recent. Next to each case study, list its goals and results.


• Put the case study on your home page. This will put your study front and center, and will be immediately visible when customers visit your web page. Make sure the link isn't hidden in an area rarely visited by guests. You can highlight the case study for a few weeks or months, or until you feel your study has received enough looks.


• Write a blog post about your case study. Obviously you must have a blog for this to be successful. This is a great way to give your case study exposure, and it allows you to write the post directly addressing your audience's needs.


• Make a video from your case study. Videos are more popular than ever, and turning a lengthy case study into a brief video is a great way to get your case study in front of people who might not normally read a case study.


• Use your case study on a landing page. You can pull quotes from the case study and use those on product pages. Again, this format works best when you use market segmentation.


• Post about your case studies on social media. You can share links on Twitter, Facebook, and LinkedIn. Write a little interesting tidbit, enough to capture your client's interest, and then place the link.


• Use your case study in your e-mail marketing. This is most effective, if your e-mail list is segmented, and you can direct your case study to those most likely to be receptive to it.


• Use your case studies in your newsletters. This can be especially effective if you use segmentation with your newsletters, so you can gear the case study to those most likely to read and value it.


• Give your sales team copies of your case study. This is a great opportunity for your sales people to get your case study directly in front of the people who would most benefit from reading it. In addition, the personal connection is always a benefit, especially if your outside sales people develop good and strong relationships.