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	<distractors>
		<distractor><![CDATA[develop]]></distractor>
		<distractor><![CDATA[primary]]></distractor>
		<distractor><![CDATA[avoid]]></distractor>
		<distractor><![CDATA[strength]]></distractor>
		<distractor><![CDATA[substitute]]></distractor>
		<distractor><![CDATA[strategy]]></distractor>
		<distractor><![CDATA[evaluation]]></distractor>
		<distractor><![CDATA[offered]]></distractor>
		<distractor><![CDATA[risks]]></distractor>
		<distractor><![CDATA[gathering]]></distractor>
		<distractor><![CDATA[demonstrate]]></distractor>
		<distractor><![CDATA[address]]></distractor>
		<distractor><![CDATA[Every business must develop a business plan.]]></distractor>
		<distractor><![CDATA[The business plan's primary purpose is to improve the entrepreneur's control over the business and to help him avoid common mistakes.]]></distractor>
		<distractor><![CDATA[It is not an overstatement to say that a business will fail or succeed on the strength of its business plan, so there is no substitute for a well-prepared plan.]]></distractor>
		<distractor><![CDATA[The business plan documents the strategy for growing the business.]]></distractor>
		<distractor><![CDATA[Think of the business plan as a road map that describes in which direction the company is going, what its goals are, and how it is going to get there.]]></distractor>
		<distractor><![CDATA[In developing the plan, the entrepreneur will conduct research to determine a systematic and realistic evaluation of the company's chances for success in the marketplace .]]></distractor>
		<distractor><![CDATA[In creating the plan, the entrepreneur must research the company's target market and define its potential.]]></distractor>
		<distractor><![CDATA[The entrepreneur must be able to prove through research that customers in the market need the good or service that is offered and that a sufficient number of potential customers exists to support the business.]]></distractor>
		<distractor><![CDATA[A business plan also looks at the risks the business faces.]]></distractor>
		<distractor><![CDATA[Chief among these is competitors.]]></distractor>
		<distractor><![CDATA[The business plan must analyze the company 's competition by gathering information on competitors' market share, products , and strategies.]]></distractor>
		<distractor><![CDATA[The plan should demonstrate what distinguishes entrepreneur's products or services from others already in the market.]]></distractor>
		<distractor><![CDATA[It is also common for businesses to fail because the owner fails to invest or seek sufficient capital to run the business.]]></distractor>
		<distractor><![CDATA[A good business plan should address this as well.]]></distractor>
	</distractors>
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