1%



Subjective vs. Objective

In a business environment, it is not always best to encourage a great deal of personal interaction. There is nothing necessarily wrong with expressing subjective  views, but in a business situation, it is usually better to present things from an objective  position, presenting things from an outsider's point of view.

A subjective position can imply a certain amount of bias, or personal need, while an objective statement can be much more universally accepted.

Remember this:


Consider the following two messages that are intended to convey the same idea, but are strikingly different:

  1. Our new vacation policy is ridiculous!

  2. The new vacation policy requires more advanced notice.

Statement 1 is certainly someone's personal opinion, but most would agree that Statement 2 is more effective because it does not appear to reflect the opinion of a single person. The third-person point of view is considered to be more objective, precisely because there is a sense of removal, and can therefore be more objective in nature.



]]>