Techniques

Another way to conclude your persuasive letter is to write a personal comment in it, or even a call to action, as we discussed in a previous lesson. The types of things you could include in this last part of your conclusion are:

What you will predict will happen when you are proven right with your position.
- "With a raise, my productivity will go up and by extension, the productivity of my entire department."

You can put in a question that will give your reader the ability to make their own prediction about what will happen.
- "Would you work harder for more money? Or harder for less money?"

You can also put in your own recommendation on how to solve the problem.
- "With your signature on the forms I have provided, you will see the productivity of the department increase."

Generally, the last line of your conclusion is called the tag line and it is important that you give it special attention. Other forms of tag lines that we know of include the tag line of movies. Generally these tag lines are written in such a way as to entice you to want to see the movie. The same holds true with the conclusion. Using the tag line there are three important things that it must do in your persuasive letter:

It must make the reader agree with you, or at least be better disposed to agreeing with you.

It must magnify the points you made in the body.

It puts your readers in the proper mood to agree with you.

Lastly, to make your conclusion the most effective that it can be, it should accomplish the following tasks:

It will remind the reader about the most important parts of your conclusion.

It will creatively restate the main idea of your essay, which is your position and what you want the reader to agree with.

It will leave the reader more interested in the idea that you are trying to convince them to support.

It brings up a call to action for the reader.

Your conclusion is very important, so take the time to word it the best way possible. A strong conclusion has the ability to fulfill your persuasive writing completely and make a large impact on your reader.

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