Event and Product Press Releases
The following are some sample releases that you can get ideas from. Categorically the releases will depend on your need, but the format is always the same. Each of these examples points out the key ideas and what message they are trying to convey.
Sample Event Press Release
Contact:
Jane Jackson
Angelo's Fish House
555-555-5555
It's Bluefin Tuna Month
at Angelo's Fish House
The Bluefin Are Running Again,
And They're Making Their Way to Diners at Angelo's
SEASIDE VILLAGE, N.Y., July 27, 1996 -- Angelo's Fish House will celebrate bluefin tuna season by adding 8 special bluefin dishes to its renowned menu.
Bluefin Tuna Month will feature special appetizers, entrees and salads from the kitchen of chef/owner Angelo Marzunni -- including his famous blackened barbecue tuna and a brand new marinated tuna carpaccio. They will be available to diners only during the month of August, when the bluefin make their annual run along the coast of Long Island.
To open Bluefin Tuna Month, Chef Angelo will host a special cooking demonstration on Thursday, August 1 at noon. He will be prepare the blackened barbecue tuna, and share other bluefin tuna recipes. Entertainment will be provided by several "mystery" guests, long-time patrons and friends of Angelo's.
"The bluefin is one of the great eating fish -- meaty, delicate, and delicious," said Chef Angelo. "Unfortunately, they're only available for a short time. We want to celebrate the season by giving our customers the chance to enjoy this giant of the deep."
The special Bluefin Tuna Month menu will include:
- Blackened Barbecue Tuna - A mix of cajun spices and charcoal grilling makes this Chef Angelo's signature dish.
- Planked Tuna - grilled and smoked over mesquite
- Tuna Carpaccio - paper-thin, marinated slices of fresh bluefin
- Bluefin Tempura Sashimi -delicate nouvelle Japanese, served with Uni sauce
- Tuna au Poivre - the famous bistro dish with a new twist
- Salad Nicoise - Chef Angelo's take on the classic salad
- Smoked Tuna - custom smoked for Angelo's
- Tuna-touille - lightly grilled bluefin steaks topped with a ratatouille
Copies of Chef Angelo's Blackened Barbecue Tuna recipe are available for publication by contacting Bill Jackson at (516) 555-9000.
Angelo's Fish House, located on the water at 848 Main St. in Seaside Village, has been serving innovative seafood cuisine since 1982, It is open Tuesday-Sunday for lunch and dinner. Reservations suggested.
Sample Product/Service Press Release
Contact:Jane Doe
(212) 555-5000
Acme Brings Extended Service Contracts
to the Personal Computer Industry
Company Will Provide One and Two-Year Warranty Extensions for PC Hardware; Creates a New Profit Center for Dealers and Distributors
ANYTOWN, N.Y.; June 22, 1996 - Acme Corporation has introduced the first third-party service contract program that covers the repair or replacement of personal computer hardware beyond the original manufacturers' warranties.
Acme, which administrates service contracts for the consumer electronics, appliance and automobile markets, is now bringing its expertise in this area to the PC business. Three separate programs provide computer users with extended coverage for everything from basic service to theft protection for all types of PC hardware, including central processing units, monitors, keyboards, laser printers, and other peripheral equipment.
The extended warranties will be available exclusively through PC distributors and retailers. Amalgamated and the computer division of Zippy Distributing Co., two leading PC product distributors, already have agreed to carry the Acme service contracts.
"No other service contract administrator has made this kind of commitment to working with the PC industry, which we see as a natural extension of our business," said Ignatz Fusilli, Acme's Chairman and CEO. "Computer users want to protect themselves from costly repair expenses, and computer retailers and distributors are looking for new profit opportunities in this very competitive and cost-sensitive business. Acme's service contracts meet both these needs."
Each Acme service contract program provides parts and labor coverage for a one- or two-year extension of the original manufacturer's warranty. Other features include toll-free access to a nationwide network of factory-authorized service centers; toll-free diagnostic service that can help users pinpoint hardware and software problems; and optional "trip charge" coverage that can spare a computer owner the inconvenience of having to return a product to the dealer or manufacturer for repair.
For added flexibility, the computer owner can obtain coverage at any time from the initial purchase of the equipment up to 60 days prior to the expiration of the original manufacturer's warranty. In addition, every Acme service contract is backed by an insurance policy issued by a carrier with an "Excellent" rating from the A.J. West insurance rating firm.
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