Memo
To: Stephen Saunders, President
From: Willa Richardson, Marketing Department
Re: Changes in market
In order to address the changes that are currently taking place in the market , I believe we need to modify our business plan. I have been gathering data for the past several months. The information clearly shows that younger and younger people are becoming interested in purchasing products such as ours. We need to develop a strategy to reach this younger age group. We need to redirect some of our resources toward this goal. I think that if we make this a priority over the next year, we will have a much stronger position against our competitors. If we don’t, we risk losing the market share that we already have. I would like to share the results of my research with you. It demonstrates the need to focus our energy toward this younger age group. Please let me know if we can meet this week to discuss it. ]]> Memo To: Stephen Saunders, President From: Willa Richardson, Marketing Department Re: Changes in market In order to address the changes that are currently taking place in the market , I believe we need to modify our business plan. I have been gathering data for the past several months. The information clearly shows that younger and younger people are becoming interested in purchasing products such as ours. We need to develop a strategy to reach this younger age group. We need to redirect some of our resources toward this goal. I think that if we make this a priority over the next year, we will have a much stronger position against our competitors. If we don’t, we risk losing the market share that we already have. I would like to share the results of my research with you. It demonstrates the need to focus our energy toward this younger age group. Please let me know if we can meet this week to discuss it.