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	<question>
		<phrase isaudiomp3="1" mp3="../MEDIA/90005-1.0.mp3"><![CDATA[]]></phrase>
		<question isaudiomp3="1" rationale="0" picture="../PASSAGE_IMAGES/90005-1.jpg" mp3="../MEDIA/90005-1.mp3" exercise_type="" questionmode="" choicemode="" answerbankid="1" answerbankmode="" rationalemode="" playonload="" mp3speed="1" ttsspeed="0" passage="" show_passage="" show_passage_audioplayer="" passage_audio_type="" showvideo="" video="" enable_audio_recorder="" recorder_mode=""><![CDATA[Advertisement - also advert.]]></question>
		<saythis><![CDATA[Advertisement - also advert.]]></saythis>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-1.jpg" mp3="../MEDIA/90005-1-1.mp3" isrationalemp3="1" rationalemp3="../MEDIA/correct.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-1.jpg" rationale="Correct." value="1" choicesay="ad"><![CDATA[ad]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-2.jpg" mp3="../MEDIA/90005-1-2.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-2.jpg" rationale="Incorrect." value="0" choicesay="advertisement"><![CDATA[advertisement]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-3.jpg" mp3="../MEDIA/90005-1-3.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-3.jpg" rationale="Incorrect." value="0" choicesay="advertising agency"><![CDATA[advertising agency]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-4.jpg" mp3="../MEDIA/90005-1-4.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-4.jpg" rationale="Incorrect." value="0" choicesay="AIDA"><![CDATA[AIDA]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-5.jpg" mp3="../MEDIA/90005-1-5.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-5.jpg" rationale="Incorrect." value="0" choicesay="benefit"><![CDATA[benefit]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-6.jpg" mp3="../MEDIA/90005-1-6.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-6.jpg" rationale="Incorrect." value="0" choicesay="billboard"><![CDATA[billboard]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-7.jpg" mp3="../MEDIA/90005-1-7.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-7.jpg" rationale="Incorrect." value="0" choicesay="circulation"><![CDATA[circulation]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-8.jpg" mp3="../MEDIA/90005-1-8.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-8.jpg" rationale="Incorrect." value="0" choicesay="classified ads"><![CDATA[classified ads]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-9.jpg" mp3="../MEDIA/90005-1-9.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-9.jpg" rationale="Incorrect." value="0" choicesay="click"><![CDATA[click]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-10.jpg" mp3="../MEDIA/90005-1-10.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-10.jpg" rationale="Incorrect." value="0" choicesay="commercial"><![CDATA[commercial]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-11.jpg" mp3="../MEDIA/90005-1-11.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-11.jpg" rationale="Incorrect." value="0" choicesay="coupons"><![CDATA[coupons]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-12.jpg" mp3="../MEDIA/90005-1-12.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-12.jpg" rationale="Incorrect." value="0" choicesay="double-page spread"><![CDATA[double-page spread]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-13.jpg" mp3="../MEDIA/90005-1-13.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-13.jpg" rationale="Incorrect." value="0" choicesay="eye-catcher"><![CDATA[eye-catcher]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-14.jpg" mp3="../MEDIA/90005-1-14.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-14.jpg" rationale="Incorrect." value="0" choicesay="feature"><![CDATA[feature]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-15.jpg" mp3="../MEDIA/90005-1-15.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-15.jpg" rationale="Incorrect." value="0" choicesay="poster"><![CDATA[poster]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-16.jpg" mp3="../MEDIA/90005-1-16.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-16.jpg" rationale="Incorrect." value="0" choicesay="PPC"><![CDATA[PPC]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-17.jpg" mp3="../MEDIA/90005-1-17.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-17.jpg" rationale="Incorrect." value="0" choicesay="prime time"><![CDATA[prime time]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-18.jpg" mp3="../MEDIA/90005-1-18.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-18.jpg" rationale="Incorrect." value="0" choicesay="promote"><![CDATA[promote]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-19.jpg" mp3="../MEDIA/90005-1-19.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-19.jpg" rationale="Incorrect." value="0" choicesay="slot"><![CDATA[slot]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-1-20.jpg" mp3="../MEDIA/90005-1-20.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-1-20.jpg" rationale="Incorrect." value="0" choicesay="target"><![CDATA[target]]></answer>
	</question>
	<question>
		<phrase isaudiomp3="1" mp3="../MEDIA/90005-2.0.mp3"><![CDATA[]]></phrase>
		<question isaudiomp3="1" rationale="0" picture="../PASSAGE_IMAGES/90005-2.jpg" mp3="../MEDIA/90005-2.mp3" exercise_type="" questionmode="" choicemode="" answerbankid="1" answerbankmode="" rationalemode="" playonload="" mp3speed="1" ttsspeed="0" passage="" show_passage="" show_passage_audioplayer="" passage_audio_type="" showvideo="" video="" enable_audio_recorder="" recorder_mode=""><![CDATA[Item of publicity on TV, radio, the Internet etc. that's meant to persuade people to do something like buy a product, attend an event, etc.]]></question>
		<saythis><![CDATA[Item of publicity on TV, radio, the Internet etc. that's meant to persuade people to do something like buy a product, attend an event, etc.]]></saythis>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-1.jpg" mp3="../MEDIA/90005-2-1.mp3" isrationalemp3="1" rationalemp3="../MEDIA/correct.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-1.jpg" rationale="Correct." value="1" choicesay="advertisement"><![CDATA[advertisement]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-2.jpg" mp3="../MEDIA/90005-2-2.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-2.jpg" rationale="Incorrect." value="0" choicesay="ad"><![CDATA[ad]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-3.jpg" mp3="../MEDIA/90005-2-3.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-3.jpg" rationale="Incorrect." value="0" choicesay="advertising agency"><![CDATA[advertising agency]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-4.jpg" mp3="../MEDIA/90005-2-4.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-4.jpg" rationale="Incorrect." value="0" choicesay="AIDA"><![CDATA[AIDA]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-5.jpg" mp3="../MEDIA/90005-2-5.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-5.jpg" rationale="Incorrect." value="0" choicesay="benefit"><![CDATA[benefit]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-6.jpg" mp3="../MEDIA/90005-2-6.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-6.jpg" rationale="Incorrect." value="0" choicesay="billboard"><![CDATA[billboard]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-7.jpg" mp3="../MEDIA/90005-2-7.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-7.jpg" rationale="Incorrect." value="0" choicesay="circulation"><![CDATA[circulation]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-8.jpg" mp3="../MEDIA/90005-2-8.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-8.jpg" rationale="Incorrect." value="0" choicesay="classified ads"><![CDATA[classified ads]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-9.jpg" mp3="../MEDIA/90005-2-9.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-9.jpg" rationale="Incorrect." value="0" choicesay="click"><![CDATA[click]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-10.jpg" mp3="../MEDIA/90005-2-10.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-10.jpg" rationale="Incorrect." value="0" choicesay="commercial"><![CDATA[commercial]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-11.jpg" mp3="../MEDIA/90005-2-11.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-11.jpg" rationale="Incorrect." value="0" choicesay="coupons"><![CDATA[coupons]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-12.jpg" mp3="../MEDIA/90005-2-12.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-12.jpg" rationale="Incorrect." value="0" choicesay="double-page spread"><![CDATA[double-page spread]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-13.jpg" mp3="../MEDIA/90005-2-13.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-13.jpg" rationale="Incorrect." value="0" choicesay="eye-catcher"><![CDATA[eye-catcher]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-14.jpg" mp3="../MEDIA/90005-2-14.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-14.jpg" rationale="Incorrect." value="0" choicesay="feature"><![CDATA[feature]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-15.jpg" mp3="../MEDIA/90005-2-15.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-15.jpg" rationale="Incorrect." value="0" choicesay="poster"><![CDATA[poster]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-16.jpg" mp3="../MEDIA/90005-2-16.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-16.jpg" rationale="Incorrect." value="0" choicesay="PPC"><![CDATA[PPC]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-17.jpg" mp3="../MEDIA/90005-2-17.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-17.jpg" rationale="Incorrect." value="0" choicesay="prime time"><![CDATA[prime time]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-18.jpg" mp3="../MEDIA/90005-2-18.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-18.jpg" rationale="Incorrect." value="0" choicesay="promote"><![CDATA[promote]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-19.jpg" mp3="../MEDIA/90005-2-19.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-19.jpg" rationale="Incorrect." value="0" choicesay="slot"><![CDATA[slot]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-2-20.jpg" mp3="../MEDIA/90005-2-20.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-2-20.jpg" rationale="Incorrect." value="0" choicesay="target"><![CDATA[target]]></answer>
	</question>
	<question>
		<phrase isaudiomp3="1" mp3="../MEDIA/90005-3.0.mp3"><![CDATA[]]></phrase>
		<question isaudiomp3="1" rationale="0" picture="../PASSAGE_IMAGES/90005-3.jpg" mp3="../MEDIA/90005-3.mp3" exercise_type="" questionmode="" choicemode="" answerbankid="1" answerbankmode="" rationalemode="" playonload="" mp3speed="1" ttsspeed="0" passage="" show_passage="" show_passage_audioplayer="" passage_audio_type="" showvideo="" video="" enable_audio_recorder="" recorder_mode=""><![CDATA[Company specializing in producing and placing advertisements for clients.]]></question>
		<saythis><![CDATA[Company specializing in producing and placing advertisements for clients.]]></saythis>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-1.jpg" mp3="../MEDIA/90005-3-1.mp3" isrationalemp3="1" rationalemp3="../MEDIA/correct.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-1.jpg" rationale="Correct." value="1" choicesay="advertising agency"><![CDATA[advertising agency]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-2.jpg" mp3="../MEDIA/90005-3-2.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-2.jpg" rationale="Incorrect." value="0" choicesay="ad"><![CDATA[ad]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-3.jpg" mp3="../MEDIA/90005-3-3.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-3.jpg" rationale="Incorrect." value="0" choicesay="advertisement"><![CDATA[advertisement]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-4.jpg" mp3="../MEDIA/90005-3-4.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-4.jpg" rationale="Incorrect." value="0" choicesay="AIDA"><![CDATA[AIDA]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-5.jpg" mp3="../MEDIA/90005-3-5.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-5.jpg" rationale="Incorrect." value="0" choicesay="benefit"><![CDATA[benefit]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-6.jpg" mp3="../MEDIA/90005-3-6.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-6.jpg" rationale="Incorrect." value="0" choicesay="billboard"><![CDATA[billboard]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-7.jpg" mp3="../MEDIA/90005-3-7.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-7.jpg" rationale="Incorrect." value="0" choicesay="circulation"><![CDATA[circulation]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-8.jpg" mp3="../MEDIA/90005-3-8.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-8.jpg" rationale="Incorrect." value="0" choicesay="classified ads"><![CDATA[classified ads]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-9.jpg" mp3="../MEDIA/90005-3-9.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-9.jpg" rationale="Incorrect." value="0" choicesay="click"><![CDATA[click]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-10.jpg" mp3="../MEDIA/90005-3-10.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-10.jpg" rationale="Incorrect." value="0" choicesay="commercial"><![CDATA[commercial]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-11.jpg" mp3="../MEDIA/90005-3-11.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-11.jpg" rationale="Incorrect." value="0" choicesay="coupons"><![CDATA[coupons]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-12.jpg" mp3="../MEDIA/90005-3-12.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-12.jpg" rationale="Incorrect." value="0" choicesay="double-page spread"><![CDATA[double-page spread]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-13.jpg" mp3="../MEDIA/90005-3-13.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-13.jpg" rationale="Incorrect." value="0" choicesay="eye-catcher"><![CDATA[eye-catcher]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-14.jpg" mp3="../MEDIA/90005-3-14.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-14.jpg" rationale="Incorrect." value="0" choicesay="feature"><![CDATA[feature]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-15.jpg" mp3="../MEDIA/90005-3-15.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-15.jpg" rationale="Incorrect." value="0" choicesay="poster"><![CDATA[poster]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-16.jpg" mp3="../MEDIA/90005-3-16.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-16.jpg" rationale="Incorrect." value="0" choicesay="PPC"><![CDATA[PPC]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-17.jpg" mp3="../MEDIA/90005-3-17.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-17.jpg" rationale="Incorrect." value="0" choicesay="prime time"><![CDATA[prime time]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-18.jpg" mp3="../MEDIA/90005-3-18.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-18.jpg" rationale="Incorrect." value="0" choicesay="promote"><![CDATA[promote]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-19.jpg" mp3="../MEDIA/90005-3-19.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-19.jpg" rationale="Incorrect." value="0" choicesay="slot"><![CDATA[slot]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-3-20.jpg" mp3="../MEDIA/90005-3-20.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-3-20.jpg" rationale="Incorrect." value="0" choicesay="target"><![CDATA[target]]></answer>
	</question>
	<question>
		<phrase isaudiomp3="1" mp3="../MEDIA/90005-4.0.mp3"><![CDATA[]]></phrase>
		<question isaudiomp3="1" rationale="0" picture="../PASSAGE_IMAGES/90005-4.jpg" mp3="../MEDIA/90005-4.mp3" exercise_type="" questionmode="" choicemode="" answerbankid="1" answerbankmode="" rationalemode="" playonload="" mp3speed="1" ttsspeed="0" passage="" show_passage="" show_passage_audioplayer="" passage_audio_type="" showvideo="" video="" enable_audio_recorder="" recorder_mode=""><![CDATA[Attention, Interest, Desire, Action - the objective of all advertisements.]]></question>
		<saythis><![CDATA[Attention, Interest, Desire, Action - the objective of all advertisements.]]></saythis>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-1.jpg" mp3="../MEDIA/90005-4-1.mp3" isrationalemp3="1" rationalemp3="../MEDIA/correct.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-1.jpg" rationale="Correct." value="1" choicesay="AIDA"><![CDATA[AIDA]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-2.jpg" mp3="../MEDIA/90005-4-2.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-2.jpg" rationale="Incorrect." value="0" choicesay="ad"><![CDATA[ad]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-3.jpg" mp3="../MEDIA/90005-4-3.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-3.jpg" rationale="Incorrect." value="0" choicesay="advertisement"><![CDATA[advertisement]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-4.jpg" mp3="../MEDIA/90005-4-4.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-4.jpg" rationale="Incorrect." value="0" choicesay="advertising agency"><![CDATA[advertising agency]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-5.jpg" mp3="../MEDIA/90005-4-5.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-5.jpg" rationale="Incorrect." value="0" choicesay="benefit"><![CDATA[benefit]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-6.jpg" mp3="../MEDIA/90005-4-6.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-6.jpg" rationale="Incorrect." value="0" choicesay="billboard"><![CDATA[billboard]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-7.jpg" mp3="../MEDIA/90005-4-7.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-7.jpg" rationale="Incorrect." value="0" choicesay="circulation"><![CDATA[circulation]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-8.jpg" mp3="../MEDIA/90005-4-8.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-8.jpg" rationale="Incorrect." value="0" choicesay="classified ads"><![CDATA[classified ads]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-9.jpg" mp3="../MEDIA/90005-4-9.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-9.jpg" rationale="Incorrect." value="0" choicesay="click"><![CDATA[click]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-10.jpg" mp3="../MEDIA/90005-4-10.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-10.jpg" rationale="Incorrect." value="0" choicesay="commercial"><![CDATA[commercial]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-11.jpg" mp3="../MEDIA/90005-4-11.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-11.jpg" rationale="Incorrect." value="0" choicesay="coupons"><![CDATA[coupons]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-12.jpg" mp3="../MEDIA/90005-4-12.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-12.jpg" rationale="Incorrect." value="0" choicesay="double-page spread"><![CDATA[double-page spread]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-13.jpg" mp3="../MEDIA/90005-4-13.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-13.jpg" rationale="Incorrect." value="0" choicesay="eye-catcher"><![CDATA[eye-catcher]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-14.jpg" mp3="../MEDIA/90005-4-14.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-14.jpg" rationale="Incorrect." value="0" choicesay="feature"><![CDATA[feature]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-15.jpg" mp3="../MEDIA/90005-4-15.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-15.jpg" rationale="Incorrect." value="0" choicesay="poster"><![CDATA[poster]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-16.jpg" mp3="../MEDIA/90005-4-16.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-16.jpg" rationale="Incorrect." value="0" choicesay="PPC"><![CDATA[PPC]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-17.jpg" mp3="../MEDIA/90005-4-17.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-17.jpg" rationale="Incorrect." value="0" choicesay="prime time"><![CDATA[prime time]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-18.jpg" mp3="../MEDIA/90005-4-18.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-18.jpg" rationale="Incorrect." value="0" choicesay="promote"><![CDATA[promote]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-19.jpg" mp3="../MEDIA/90005-4-19.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-19.jpg" rationale="Incorrect." value="0" choicesay="slot"><![CDATA[slot]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-4-20.jpg" mp3="../MEDIA/90005-4-20.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-4-20.jpg" rationale="Incorrect." value="0" choicesay="target"><![CDATA[target]]></answer>
	</question>
	<question>
		<phrase isaudiomp3="1" mp3="../MEDIA/90005-5.0.mp3"><![CDATA[]]></phrase>
		<question isaudiomp3="1" rationale="0" picture="../PASSAGE_IMAGES/90005-5.jpg" mp3="../MEDIA/90005-5.mp3" exercise_type="" questionmode="" choicemode="" answerbankid="1" answerbankmode="" rationalemode="" playonload="" mp3speed="1" ttsspeed="0" passage="" show_passage="" show_passage_audioplayer="" passage_audio_type="" showvideo="" video="" enable_audio_recorder="" recorder_mode=""><![CDATA[Advantage of a product or service, usually derived from its features.]]></question>
		<saythis><![CDATA[Advantage of a product or service, usually derived from its features.]]></saythis>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-1.jpg" mp3="../MEDIA/90005-5-1.mp3" isrationalemp3="1" rationalemp3="../MEDIA/correct.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-1.jpg" rationale="Correct." value="1" choicesay="benefit"><![CDATA[benefit]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-2.jpg" mp3="../MEDIA/90005-5-2.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-2.jpg" rationale="Incorrect." value="0" choicesay="ad"><![CDATA[ad]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-3.jpg" mp3="../MEDIA/90005-5-3.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-3.jpg" rationale="Incorrect." value="0" choicesay="advertisement"><![CDATA[advertisement]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-4.jpg" mp3="../MEDIA/90005-5-4.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-4.jpg" rationale="Incorrect." value="0" choicesay="advertising agency"><![CDATA[advertising agency]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-5.jpg" mp3="../MEDIA/90005-5-5.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-5.jpg" rationale="Incorrect." value="0" choicesay="AIDA"><![CDATA[AIDA]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-6.jpg" mp3="../MEDIA/90005-5-6.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-6.jpg" rationale="Incorrect." value="0" choicesay="billboard"><![CDATA[billboard]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-7.jpg" mp3="../MEDIA/90005-5-7.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-7.jpg" rationale="Incorrect." value="0" choicesay="circulation"><![CDATA[circulation]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-8.jpg" mp3="../MEDIA/90005-5-8.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-8.jpg" rationale="Incorrect." value="0" choicesay="classified ads"><![CDATA[classified ads]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-9.jpg" mp3="../MEDIA/90005-5-9.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-9.jpg" rationale="Incorrect." value="0" choicesay="click"><![CDATA[click]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-10.jpg" mp3="../MEDIA/90005-5-10.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-10.jpg" rationale="Incorrect." value="0" choicesay="commercial"><![CDATA[commercial]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-11.jpg" mp3="../MEDIA/90005-5-11.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-11.jpg" rationale="Incorrect." value="0" choicesay="coupons"><![CDATA[coupons]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-12.jpg" mp3="../MEDIA/90005-5-12.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-12.jpg" rationale="Incorrect." value="0" choicesay="double-page spread"><![CDATA[double-page spread]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-13.jpg" mp3="../MEDIA/90005-5-13.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-13.jpg" rationale="Incorrect." value="0" choicesay="eye-catcher"><![CDATA[eye-catcher]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-14.jpg" mp3="../MEDIA/90005-5-14.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-14.jpg" rationale="Incorrect." value="0" choicesay="feature"><![CDATA[feature]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-15.jpg" mp3="../MEDIA/90005-5-15.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-15.jpg" rationale="Incorrect." value="0" choicesay="poster"><![CDATA[poster]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-16.jpg" mp3="../MEDIA/90005-5-16.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-16.jpg" rationale="Incorrect." value="0" choicesay="PPC"><![CDATA[PPC]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-17.jpg" mp3="../MEDIA/90005-5-17.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-17.jpg" rationale="Incorrect." value="0" choicesay="prime time"><![CDATA[prime time]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-18.jpg" mp3="../MEDIA/90005-5-18.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-18.jpg" rationale="Incorrect." value="0" choicesay="promote"><![CDATA[promote]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-19.jpg" mp3="../MEDIA/90005-5-19.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-19.jpg" rationale="Incorrect." value="0" choicesay="slot"><![CDATA[slot]]></answer>
		<answer isaudiomp3="1" picture="../PASSAGE_IMAGES/90005-5-20.jpg" mp3="../MEDIA/90005-5-20.mp3" isrationalemp3="1" rationalemp3="../MEDIA/incorrect.mp3" rationaleimage="../PASSAGE_IMAGES/rationale/90005-5-20.jpg" rationale="Incorrect." value="0" choicesay="target"><![CDATA[target]]></answer>
	</question>
</catalog>