commission and when Sanders spoke to the U.S. Senate.]]> matter and can be heard.]]> reason.]]> convey their charisma," Rosario Signorello said.]]> dull speaker's voice but riveting when recited by a Shakespearean actor.]]> behave exactly the same.]]> success is not only due to the words they choose.]]> strategy helps speakers to be seen as charismatic and likable.]]> match each group's idea of what a charismatic leader should sound like, he said.]]> politics, it's not what you say, it's how you say it.]]> sense for this type of audience, Signorello said.]]> dominance.]]> public speakers because they face every type of audience, addressing everyone from elementary school students to very old people.]]> variety of people.]]> Seasoned politicians know this very well, but this year's unsuccessful presidential hopefuls may have learned it the hard way.]]>