Large numbers responded to the call for aid, via social media and communications tools that are second nature to folks born since 1982. "It's about the closest you can come," says Derrick Feldmann, CEO of Achieve Guidance, an Indianapolis-based adviser group for causes, "to one-click giving." Google "Philippines" and "aid," and about a dozen aid organization websites, from the International Rescue Committee to Doctors Without Borders, are posted above and to the right of your search results. Millennials, he says, use two main filters for their philanthropic decisions: "big, vivid images and calls to action on TV and their network of friends." In the old way of doing things, public television would have fund drives or telethons where they asked for money on television for important causes, and groups of phone operators waited for people to call in and donate money. In the old way of doing things, public television would have fund drives or telethons where they asked for money on television for important causes, and groups of phone operators waited for people to call in and donate money. He added, "On the sophisticated side, they know exactly what digital tools to use, to find out more about the cause and ` where my money is going,' and then make their donation." The full toll is not yet known, communications and roads are far from restored, and aid has been slow to reach stranded, isolated victims. Digital giving has steadily increased in popularity: A Pew Research Center survey found that as of 2011, people under 40 were just as likely to donate digitally as by other means, such as over the phone or by sending a check in the mail. The Web is ready to receive donations. You had an ideal connection between a generation already cause-oriented and that media combo. Could this be an opportunity for the "new philanthropy" as some call it? In the old way of doing things, public television would have fund drives or telethons where they asked for money on television for important causes, and groups of phone operators waited for people to call in and donate money. Both emotional and sophisticated, millennials are what Feldmann calls "impulse philanthropists": "They see something on TV, the Web, their mobile device, and they decide to text some money. Could this be an opportunity for the "new philanthropy" as some call it?