"It's about the closest you can come," says Derrick Feldmann, who helps aid groups build support for causes, "to one-click giving." Google "Philippines" and "aid," and about a dozen aid organization websites are posted above and to the right of your search results. But the amount of them giving money proves otherwise. He added, "On the sophisticated side, they know exactly what digital tools to use, to find out more about the cause and ` my money is going,' and then make their donation." Communications and roads are far from restored, and aid has been slow to reach stranded, isolated victims. Digital giving has steadily increased in popularity: A Pew Research Center survey found that as of 2011, people under 40 were just as likely to donate digitally as by other means, such as over the phone or by sending money in the mail. The Web is ready to receive money. Could this be an opportunity for the "new philanthropy" as some call it? Raising money for Haiti, says Feldmann, was successful because the media helped bring the disaster alive and make it real. "It's about the closest you can come," says Derrick Feldmann, who helps aid groups build support for causes, "to one-click giving." The quickest way to send $10 is via text message. Both emotional and sophisticated, millennials are what Feldmann calls "impulse philanthropists": "They see something on TV, the Web, their mobile device, and they decide to text some money. Digital giving has steadily increased in popularity: A Pew Research Center survey found that as of 2011, people under 40 were just as likely to donate digitally as by other means, such as over the phone or by sending money in the mail. Digital technology has changed the face of philanthropy, for aid groups who ask for money and the people who donate money so that the aid groups can help people. "We now experience information within a network, either of people we listen to or of the Web," Smith says.