Many businesses want to increase their popularity by making themselves Instagrammable. However, some argue that so much emphasis on getting the perfect photo is devaluing actual experiences and creating a generic look among many places to appeal to the Instagramming crowd.

Which two details from the article BEST support the summary above?

1. Retail stores have the same incentives to get their spaces and products on social media.

2. Since social media mentions can make or break a restaurant's success, owners have become attuned to what visual aspects of food and décor appeal to customers.

3. These days, everything is experienced twice, Janelle says, first in real life, and second when we share it on social media.

4. You can travel from London to Los Angeles to Hong Kong and find similar coffee shops, hotels, and offices with the same Instagram-friendly traits. ]]>